FOR FOUNDER-LED BRANDS WHERE THE PRODUCT IS THE STORY
Most content budgets are spent beautifully on the wrong thing.
Sixty minutes with our creative director, and a written plan for what your brand should make over the next quarter, why, and in what order.
REPLY WITHIN ONE WORKING DAY
Your creative team, extended.
NO HANDOVERS. NO COMPROMISE.
SELECTED CLIENTS
Augustinus Bader · Calvin Klein · Adidas · Woolworths · Skin Creamery · Ellesse · Nautica · Derek Rose
Work produced by LOOP across beauty, skincare, fashion, sport and lifestyle, in the UK, Europe and South Africa.
You are not short of content.
You are short of a reason.
The last shoot is being stretched past its usefulness. The calendar demands posts, so posts get made. Nobody has had a clear hour to decide what the brand is actually arguing this quarter, so the argument gets made accidentally, at volume, in public.
That is expensive twice: once when you produce it, and again when it fails to work hard enough to justify the spend behind it.
LOOP sits between the agencies that tell you what to do and the production companies that make what they are told. We decide what the brand should make next, and then we make it.
THE WAY IN
The Content Direction Review
Know what to make before you spend a day making it.
Sixty minutes with Christopher Smith, LOOP’s creative director. Not an account manager, and not a junior taking notes.
01
Your brand’s point of view for the next quarter, written down in language your team can act on.
02
The content system it implies: hero, cutdowns, paid, product, lifestyle, and the formats you actually publish in.
03
04
A shot list built around your brand, not a template.
A named recommendation of what to produce first, and what not to produce at all.
05
WHAT YOU ARE ACTUALLY PAYING FOR
You are paying for the decision, not the day. The plan is the valuable part: what your brand should make this quarter, in what order, and what to stop making. It takes real work to write, and it is yours whatever happens next.
-
"We’ve enjoyed collaborating with LOOP to create video and stills content for our online social media and press. The team excels in conceptualising campaigns and finding locations, models, photographers, and videographers to bring marketing concepts to life. Their work consistently stays on-brand and elevated. They’ve been a lifesaver with remote working and tight deadlines. Highly recommended.”
- Lorna Springall
Head of Social Media & Influencer Marketing - Augustinus Bader
THE FEE
You only pay for the Review if you walk away with it.
IF WE MAKE THE WORK TOGETHER
The Review costs you nothing.
The fee is written off against the production, so the thinking and the making are only paid for once. The team that wrote the plan is the team that shoots it.
Nothing is due before we start. We agree the Review fee in writing before the call, so nobody is surprised either way.
IF YOU TAKE THE PLAN ELSEWHERE
The Review fee becomes payable
You keep the direction and the shot list, and you are free to hand them to any producer. You have paid for thinking you are using.
Either way, you are never committed to producing with us, and you never risk money to find out whether we are right for your brand.
How it works
Sixty minutes. We work out what your brand is trying to become, and what content actually serves that. This is where most shoots go wrong before they start.
01 / The Review
02 / The plan
You see the direction and the shot list before anything is shot. If you do not believe we have understood the brand at that point, we stop there and you pay nothing further.
One senior team. The people you met on the call are the people on set, in the edit, and on the phone when something needs to change.
03 / The making
Edited, graded and delivered in the formats you actually use, within ten working days of an agreed scope.
04 / Delivery
PROOF
Skin Creamery
A twelve-month partnership: creative direction, photography, video, social and a full website redesign, under one roof. One team deciding what the brand should say, and the same team making it.
+4,300
Organic followers in 90 days
+6.55%
Click-through rate on paid social
Lowest cost-per-sale
In the brand’s Meta Ads history
WHO YOU GET
The people you meet are the people doing the work.
Christopher Smith spent twenty years in the industry before founding LOOP: TM Lewin in London, from garment technologist through to creative director, then creative director at ninety9cents in Cape Town.
He can read how a product is made and tell you which detail the campaign should be about. That is not a service line on a menu. It is the reason the work comes back specific rather than merely handsome.
THE CORE TEAM
Jade Leggat
Brand & Content ConsultantFormer Beauty Editor at Woman & Home, Jade specialises in brand communication.
Samantha van Wyk
Producer & Client ServicesManaging production, timelines and client relationships.
WHERE
Cape Town is a logistics answer, not a reason to buy.
LOOP works out of Cape Town: crews, studios, locations and a production floor that runs year round, on a working day that overlaps London with an hour or two in hand. We have produced remotely for international brands and on the ground for local ones.
What you are buying is international creative direction. Where it gets made is the easy part, and we have answered it many times.
Questions people actually ask
We are not in Cape Town. How does this actually work?
The Review happens on a call, wherever you are. If it becomes production, we handle shipping, customs, permits and approvals. Our day starts an hour or two before yours, so notes you send at the end of your afternoon are usually answered before you open your laptop.
Who owns the work?
You do. Everything we make is assigned to you on payment, worldwide and in perpetuity, with the talent, music and location releases written to match.
How much does it cost?
The Review fee is agreed in writing before we start, and it is free if we go on to make the work together. Production is quoted against the plan, so the number is based on what you have already approved rather than a guess. Most brands work with us at roughly what a mid-level marketing hire costs, spread across a quarter rather than a salary.
Can we use the work for paid?
Yes. We plan, shoot and cut with paid placements in mind, and we will tell you which assets deserve budget behind them and which do not.
Do you work with agencies?
Yes. By introduction, and entirely behind the scenes. Your client stays yours. Ask us.
Tell us what you are working on.
We reply within one working day, and we will tell you honestly if this is not the right moment.
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