The brief

A 12-month creative partnership spanning brand strategy, creative direction, photography, video, social media and a complete website redesign.

As Skin Creamery scaled, content was being made piece by piece, and its premium positioning was getting diluted with every channel added. Customers weren't meeting one brand; they were meeting a series of disconnected moments.

The objective was to create a more cohesive brand experience while producing content that could perform across organic social, paid media and e-commerce.

What we did

LOOP joined as an integrated brand partner, bringing strategy, creative direction and production together under one roof. We refined the brand's visual language and content pillars, then developed seasonal and product campaigns to give the year a clear rhythm.

From there we created the photography, video, Reels and UGC, and redesigned the website so that social, e-commerce and campaign content worked as one consistent system. The same team was responsible for the thinking and the final execution.

This meant every piece of content was created with its end purpose in mind, whether that was building the brand, driving engagement or converting a customer. The result was a connected creative system, rather than a collection of disconnected campaigns and assets.

What changed

+4,300 organic followers in 90 days

6.55% click-through rate on paid social

Lowest cost-per-sale in the brand's Meta Ads history

"LOOP understood our brand immediately and knew how to elevate it without losing who we are. They combined creativity, beauty expertise and strategic thinking in a way that felt highly collaborative."

Hannah Rubin, Founder, Skin Creamery

Ready to build something that performs?