FOR AMBITIOUS BEAUTY, SKINCARE AND WELLNESS BRANDS
Most marketing budgets are spent beautifully on the wrong thing.
LOOP is the strategy, creative and production partner that works as an extension of your team. We help you decide how your brand should show up, then make it happen.
Think. Shape. Make.
ONE TEAM FROM THINKING TO DELIVERY.
REPLY WITHIN ONE WORKING DAY
SELECTED CLIENTS
Augustinus Bader · Calvin Klein · Adidas · Woolworths · Skin Creamery · Ellesse · Nautica · Derek Rose
Work produced by LOOP across beauty, skincare, fashion, sport and lifestyle, in the UK, Europe and South Africa.
You are not short of activity.
You are short of a reason.
Campaigns, social, retail, launches. The calendar demands output, so output gets made by suppliers who each see one piece.
Nobody has had a clear hour to decide what the brand is arguing, so the argument gets made accidentally, at volume, in public.
That is expensive twice: once when you pay for it, and again when it fails to work hard enough to justify the spend behind it.
LOOP sits between the agencies that tell you what to do and the production companies that make what they are told. We work as an extension of your team: we help decide how the brand should show up, and then we make it happen.
-
"We’ve enjoyed collaborating with LOOP to create video and stills content for our online social media and press. The team excels in conceptualising campaigns and finding locations, models, photographers, and videographers to bring marketing concepts to life. Their work consistently stays on-brand and elevated. They’ve been a lifesaver with remote working and tight deadlines. Highly recommended.”
- Lorna Springall
Head of Social Media & Influencer Marketing - Augustinus Bader
Think. Shape. Make.
What should the brand say, to whom, and where? It starts with the Review: strategy, positioning and campaign planning, written down.
01 / Think
02 / Shape
How should it look, sound and feel? Creative direction, concepts, identity and messaging, agreed before anything is made.
If you do not believe we have understood the brand at that point, we stop there and you pay nothing further.
Campaigns and content, made by one senior team: on set, in the edit, and on the phone when something needs to change.
03 / Make
One project, one campaign or season, or an ongoing partnership as part of your marketing team.
04 / Your way
PROOF
Skin Creamery
A twelve-month brand partnership: strategy, creative direction, photography, video, social and a full website redesign, under one roof. One team deciding how the brand should show up, and the same team making it happen. Right now, we are working with Poma on ad copy, motion and brand content.
+4,300
Organic followers in 90 days
6.55%
Click-through rate on paid social
Lowest cost-per-sale
In the brand’s Meta Ads history
WHO YOU GET
The people you meet are the people doing the work.
Christopher Smith spent twenty years in the industry before founding LOOP: TM Lewin in London, from garment technologist through to creative director, then creative director at ninety9cents in Cape Town.
He can read how a product is made and tell you which detail the campaign should be about. That is not a service line on a menu. It is the reason the work comes back specific rather than merely handsome.
THE CORE TEAM
Jade Leggat
Former Beauty Editor at Woman & Home, Jade specialises in brand communication.
Brand & Content Consultant
Samantha van Wyk
Producer & Client ServicesManaging production, timelines and client relationships.
WHERE
Built in Cape Town. Working wherever your brand needs us.
LOOP works out of Cape Town: crews, studios, locations and a production floor that runs year round, on a working day that overlaps London with an hour or two in hand. We have produced remotely for international brands and on the ground for local ones.
What you are buying is a senior strategy, creative and production partner. Where it gets made is the easy part.
Questions people actually ask
We already have a marketing team. Where do you fit?
Alongside them. We add the strategy, creative and production capacity your team does not have in-house, and we work to your plans, your calendar and your brand guidelines. Agencies work with us too, by introduction and entirely behind the scenes.
Who owns the work?
You do. Everything we make is assigned to you on payment, worldwide and in perpetuity, with the talent, music and location releases written to match.
How much does it cost?
The Review fee is agreed in writing before we start, and it is written off if we go on to work together. Projects are quoted against the plan you have already approved, and ongoing partnerships are a monthly fee agreed up front. Most brands work with us at roughly what a mid-level marketing hire costs, spread across a quarter rather than a salary.
Can we use the work for paid?
Yes. We plan, shoot and cut with paid placements in mind, and we will tell you which assets deserve budget behind them and which do not.
We are not in Cape Town. How does this actually work?
The Review happens on a call, wherever you are. If the work needs a shoot, we handle shipping, customs, permits and approvals. Our day starts an hour or two before yours, so notes you send at the end of your afternoon are usually answered before you open your laptop.
Tell us what you are working on.
We reply within one working day, and we will tell you honestly if this is not the right moment.
Follow Us
