FOR AMBITIOUS BEAUTY, SKINCARE AND WELLNESS BRANDS
Most marketing budgets are spent beautifully on the wrong thing.
LOOP is the strategy, creative and production partner that works as an extension of your team. We help you decide how your brand should show up, then make it happen.
Think. Shape. Make.
ONE TEAM FROM THINKING TO DELIVERY.
REPLY WITHIN ONE WORKING DAY
SELECTED CLIENTS
Augustinus Bader · Calvin Klein · Adidas · Woolworths · Skin Creamery · Ellesse · Nautica · Derek Rose
Work produced by LOOP across beauty, skincare, fashion, sport and lifestyle, in the UK, Europe and South Africa.
Campaigns, social, retail, launches. The calendar demands output, so output gets made by suppliers who each see one piece.
Nobody has had a clear hour to decide what the brand is arguing, so the argument gets made accidentally, at volume, in public.
You are not short of activity.
You are short of a reason.
That is expensive twice: once when you pay for it, and again when it fails to work hard enough to justify the spend behind it.
LOOP sits between the agencies that tell you what to do and the production companies that make what they are told. We work as an extension of your team: we help decide how the brand should show up, and then we make it happen.
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"We’ve enjoyed collaborating with LOOP to create video and stills content for our online social media and press. The team excels in conceptualising campaigns and finding locations, models, photographers, and videographers to bring marketing concepts to life. Their work consistently stays on-brand and elevated. They’ve been a lifesaver with remote working and tight deadlines. Highly recommended.”
- Lorna Springall
Head of Social Media & Influencer Marketing - Augustinus Bader
Think. Shape. Make.
What should the brand say, to whom, and where? It starts with the review: strategy, positioning and campaign planning.
01 / Think
02 / Shape
How should it look, sound and feel? Creative direction, concepts, identity and messaging, agreed before anything is made.
03 / Make
Campaigns and content, made by one senior team: on set, in the edit, and on the phone when something needs to change.
One project, one campaign or season, or an ongoing partnership as part of your marketing team.
04 / Your way
PROOF
Skin Creamery
A twelve-month brand partnership: strategy, creative direction, photography, video, social and a full website redesign, under one roof. One team deciding how the brand should show up, and the same team making it happen. Right now, we are working with Poma on ad copy, motion and brand content.
+4,300
Organic followers in 90 days
6.55%
Click-through rate on paid social
Lowest cost-per-sale
In the brand’s Meta Ads history
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"I loved working with Chris and Jade. Chris quickly understood our brand from a visual perspective and knew exactly how to elevate it while staying true to who we are. Jade's extensive knowledge of the beauty industry brought valuable insights Together, they made an exceptional team, combining creativity with industry expertise. Working with them was an absolute pleasure from start to finish, and I would highly recommend them to any brand looking for a thoughtful, strategic, and highly collaborative creative partner.”
- Hannah Rubin
Founder - Skin Creamery
WHO YOU GET
The people you meet are the people doing the work.
Christopher Smith spent twenty years in the industry before founding LOOP: TM Lewin in London, from garment technologist through to creative director, then creative director at ninety9cents in Cape Town.
He can read how a product is made and tell you which detail the campaign should be about. That is not a service line on a menu. It is the reason the work comes back specific and memorable rather than good but forgettable.
THE CORE TEAM
Jade Leggat
Beauty & Brand DirectorTwenty years in beauty, including three years as Content Director across Woman & Home, with cover and campaign credits for Glamour, Marie Claire and Women's Health. Beauty awards judge.
Samantha van Wyk
Producer & Client ServicesRuns production, timelines and client relationships across every project, from single shoots to ongoing partnerships.
WHERE
London and Cape Town.
LOOP is led from London and Cape Town. Chris is British, built his career in London and works with UK clients in UK hours, in the room when a brief needs it.
Cape Town is where we produce: a senior creative team working a day that overlaps London, for international brands remotely and local ones on the ground.
What you're buying is senior strategy, creative direction and production. Where it gets made is the easy part.
Questions people actually ask
We already have a marketing team. Where do you fit?
Alongside them. We add the strategy, creative and production capacity your team does not have in-house, and we work to your plans, your calendar and your brand guidelines. Agencies work with us too, by introduction and entirely behind the scenes.
Who owns the work?
You do. Everything we make is assigned to you on payment, worldwide and in perpetuity, with the talent, music and location releases written to match.
How much does it cost?
Projects are quoted against the plan you have already approved, and ongoing partnerships are a monthly fee agreed up front. Most brands work with us at roughly what a mid-level marketing hire costs, spread across a quarter rather than a salary.
Can we use the work for paid?
Yes. We plan, shoot and cut with paid placements in mind.
How does it work if we're not in the same city?
Chris is British and based between London and Cape Town, and in the UK regularly. The meetings that are better in person, we do in person. The rest run on calls, which is how most teams prefer to work anyway. Our day starts an hour or two before UK/Europe, so notes you send at the end of your day are usually answered before you open your laptop.
Tell us what you are working on.
We reply within one working day, and we will tell you honestly if this is not the right moment.
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