The brief

Poma had a well-designed product in a category dominated by big names: the PomaBrush, PomaFloss and PomaBru. It was also talking to two audiences at once, retail partners and consumers, across an international website and a South African one, without one clear brand holding it all together.

The insight was simple. People don't choose a toothbrush for its specs; they choose one that fits the life they want to live. The job was to give a practical, everyday category the visual language of a premium lifestyle brand.

What we did

LOOP is Poma's creative partner in an ongoing B2B and B2C partnership, now in its second year, shaping how the brand shows up across its brand identity, website, social and paid media. Our social creative has become the visual benchmark for the brand, setting how the products are photographed, lit and styled so that every post, ad and web asset feels part of one world.

The work covers campaign strategy, lifestyle and product photography, video, social content, paid creative for Instagram, Facebook and LinkedIn, and e-commerce assets. Because Poma sells to both retail partners and consumers, we create separate trade and consumer campaigns, each with its own message and call to action.

We have delivered launch campaigns including the Begin Here Trial Kit, and extended the photography with 3D motion and animated product films that explain the brush in a way a still image cannot.

What changed

One elevated, cohesive brand across every touchpoint

Launch campaigns delivered from concept to final assets, including the Begin Here Trial Kit

Separate trade and consumer creative for Instagram, Facebook and LinkedIn

Photography extended with 3D motion and animation to explain the product

An ongoing creative partnership, now in its second year