+ Etiket is an apparel brand based in Cape Town that specialises in classic capsule collections.

Visuals:

From inception to launch, capturing the journey and marketing the final product, LOOP built a first-of-its-kind brand and tailored all communication and content for Etiket, including stills, video and animation, website design and copywriting.

Brand alignment:

Etiket is a proud example of how the team can holistically service an idea, transforming it from a blank canvas to a dynamic brand. With complete creative freedom, the directors conceptualised and implemented a cohesive brand identity and marketing strategy that clearly mirrored the creators’ vision and intentions. 

Collaboration:

LOOP became deeply involved with the story of Etiket and the complete design process to ensure that the messaging authentically reflects the brand. Entrusted with overseeing the entire spectrum of campaign elements, the team crafted and managed everything from pre-launch storytelling to post-launch social media engagement.