The brief

Creative direction for Ellesse's Spring/Summer collection, delivered in partnership with Cape Town production house HOOPS.

The campaign spanned golf, tennis and padel, with the objective of creating a cohesive visual world that captured Ellesse's athletic sophistication while staying true to its Italian heritage.

What we did

Working directly with Ellesse's London headquarters and the HOOPS production team, LOOP developed the overarching creative concepts and visual direction across all three sporting categories.

We created a unified visual language that allowed each sport to feel distinctive while remaining recognisably Ellesse.

By leading the creative within a larger production framework, we were able to combine strategic direction with Cape Town's production capabilities, managing a complex multi-location shoot without losing consistency or creative ambition.

What changed

Three sport categories brought together across golf, tennis and padel

Unified creative direction across a multi-location campaign

Creative developed and delivered to Ellesse London's global brand standards

LOOP provided strategic creative leadership within a larger production framework

Campaign assets designed to balance brand storytelling with commercial performance

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