LOOP partnered with Cape Town's premier production house, HOOPS to deliver comprehensive creative direction for Ellesse's Spring/Summer collection. Our collaboration spanned golf, tennis, and padel categories, capturing the brand's athletic sophistication across multiple sport verticals.

Strategic Creative Leadership Working directly with Ellesse's London headquarters and HOOPS production team, LOOP developed cohesive campaign concepts that honoured the brand's Italian heritage while injecting fresh creative energy. Our direction ensured every category, from tennis courts to golf courses, maintained Ellesse's signature sporty elegance.

Seamless Production Partnership. This project showcased LOOP's ability to lead creative vision within larger production frameworks. By collaborating with HOOPS' extensive resources, we delivered scale without sacrificing our strategic creative standards, proving that smart partnerships amplify results for international clients.

Multi-Category Campaign Mastery:

• Cross-Sport Creative Strategy: Unified visual language across golf, tennis, and padel verticals

• Global Brand Alignment: Creative direction that met Ellesse London's exacting standards

• Flexible Production Management: Adaptive approach handling complex, multi-location shooting requirements

• Performance-Driven Assets: Content optimised for both brand storytelling and commercial conversion

The Partnership Advantage: International brands get LOOP's strategic creative expertise backed by Cape Town's world-class production infrastructure, delivering global campaign quality at significantly better value than traditional agency models.