The brief

A three-day luxury campaign for Derek Rose, created to capture the brand's premium apparel within a world of effortless sophistication. The challenge was to find the right locations, talent and production approach to reflect the brand's refined approach to modern luxury.

What we did

Working closely with the UK team, LOOP translated their creative direction into a complete Cape Town production. We handled model casting, creative team assembly and location scouting, sourcing high-end villas across Camps Bay and Constantia that embodied the sense of escapism and understated luxury at the heart of the brand. Partnering with HOOPS Production, we managed the logistics and on-set production from start to finish, ensuring the creative vision was executed seamlessly across the three-day shoot.

What changed

Three-day luxury campaign produced in Cape Town

Premium locations sourced across Camps Bay and Constantia

Model casting and creative team assembled to match the Derek Rose customer

End-to-end production management from scouting through final delivery

A campaign designed to reinforce Derek Rose's position in luxury menswear

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