Calvin Klein
The brief
Social-first content for Calvin Klein, delivered in collaboration with UK agency MØRNING. The brief was to combine Cape Town production expertise with global brand standards, creating content that felt authentic, elevated and unmistakably Calvin Klein.
What we did
We worked across influencer-led content, creative direction and post-production to bring the campaign together from concept through to final delivery. Working remotely with the UK team, we helped shape the creative approach while managing the production and post-production process in Cape Town. From remote direction through to final edit, colour and delivery, we ensured every asset maintained a consistent visual language across social touchpoints.
The result
A cohesive suite of social-first content that balanced authentic storytelling with Calvin Klein's signature minimal aesthetic, combining local production agility with the standards expected of a global fashion brand.