Alder & Green
FILM / PHOTOSHOOT / CREATIVE DIRECTION / CAMPAIGN / SOCIAL CONTENT CREATION / E-COMMERCE / VIDEO EDITING
What We Delivered
LOOP partnered with Alder & Green, a UK-based sustainable menswear brand, to develop a campaign for their latest product release. Our focus was to highlight the brand’s stylish essentials through dynamic visuals that captured the feeling of a luxury European holiday. We produced high-quality campaign imagery designed for use across various marketing channels, including web banners, social media, email marketing, and digital ads.
Pre-Planning for Maximum Impact
Our meticulous pre-planning process ensures that every video and image has a clear purpose and place across marketing channels. By carefully mapping out each asset's destination—whether it's for web, social media, or digital ads—we maximised content output during the shoot.
Thanks to this efficient strategy, we created a substantial batch of imagery and videos in just one day, ensuring the client had versatile content ready to deploy across all platforms.
Location Scouting & Seamless Remote Collaboration
We sourced perfect locations in Cape Town that mirrored the feel of a luxury European getaway. Collaborating entirely remotely with Alder & Green’s London-based team, the client shipped us the products, and we managed every aspect of production from start to finish.
Results
The entire project—from concept development to final asset delivery—was completed within four weeks. The campaign is now live on Alder & Green’s website, generating significant interest and increased sales, according to client feedback.
