LOOP partnered with Alder & Green, a UK-based sustainable menswear brand, to launch a campaign for their latest product drop. The goal: capture the brand’s timeless essentials with dynamic visuals that evoke the feeling of a luxury European summer. We produced a full suite of high-quality content, tailored for web, social media, email, and digital ads.

Pre-Planning for Maximum Impact

Before the shoot, we mapped out where every asset would live, ensuring each image and video had a clear purpose across Alder & Green’s marketing channels. This pre-production strategy maximised output, delivering an extensive content library from just a one day shoot.

Location Scouting & Remote Production

We sourced standout locations in Cape Town that mirrored the tone and setting of a European coastal holiday. Working entirely remotely with Alder & Green’s London team, we managed every step—from product shipping and location scouting to production, styling, and final delivery.

Results

The entire project, from creative development to final assets was completed in just four weeks. The campaign is now live on Alder & Green’s website and, according to the client, has already driven strong engagement and increased sales.