Alder & Green
The brief
A campaign for Alder & Green, a UK-based sustainable menswear brand, created to launch their latest product drop. The goal was to capture the brand’s timeless essentials through dynamic, elevated imagery that evoked the feeling of a luxury European summer, with content designed to work across web, social, email and digital advertising.
What we did
We started with the end use in mind, mapping out every asset before production so each image and video had a clear role across the brand’s marketing channels. We then sourced Cape Town locations that could recreate the feeling of a European coastal holiday, managing the entire production remotely with the Alder & Green team in London. From product shipping and location scouting through to styling, production and post-production, LOOP handled the process end-to-end. The approach allowed us to maximise the output from a single shoot day, creating an extensive content library built for multiple channels.
What changed
Full campaign delivered in four weeks from creative development to final assets
Extensive multi-channel content library produced from a single shoot day
Campaign launched across web, social, email and digital advertising
According to the client, the campaign has already driven strong engagement and increased sales