+ Alder & Green sustainable menswear brand

Visuals:

A UK-based sustainable menswear brand, Alder & Green, contacted us for assistance in developing a campaign for their latest product release. The objective was to feature their products on a model while capturing the essence of one of their customers enjoying a luxury holiday in Europe.

Pre - Planning

At LOOP, we pride ourselves in our meticulous pre-planning process for every campaign. This process ensures that every video and image component has a purposeful space and place to live. Our careful pre-planning also allows us to organise shoot days efficiently, maximising the content created on each chosen day.

With the right planning, we can create a substantial batch of imagery and videos in just one day, which can then be rolled out across various marketing assets. From web banners and emailers to social media posts and posters, we ensure that each piece of content is versatile and ready for use.

Seamless remote collaboration:

We discovered ideal locations in Cape Town that set the scene for this dream vacation. Collaborating entirely remotely with their London team, they shipped over the product, and we took care of the rest. The entire project, from inception to completion, spanned 4 weeks. The campaign is now live on their website, generating significant interest and sales according to the client's feedback.